SADIA NBA
Based on the concept "Sadia - For those who are hungry for the NBA", the campaign seeks to immerse consumers in the atmosphere of NBA games, featuring the mascot Lek Trek showing his basketball skills.
CCO: Sergio Gordilho
ECD: Rynaldo Gondim
CD: Erico Braga
AD: Cortez Pereira, Eduardo Vares, Victor Moraes
CW: Pedro Guerra, Victor Capato
Agency: Africa DDB
